Competition Research
The first step in achieving a competitive edge is to identify your competition and know their strengths and weaknesses. Understanding the competition is crucial, which is why this requires ongoing analysis. Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make. Our team will identify what kind of Search Engine Optimization campaign your competitors produce and how we can improve on them. This will make sure your business is not missing out on any valuable strategies that would benefit it greatly.
Keyword Research
Big Blog Media will conduct keyword research based on your needs as a business. The keywords will be broken down into three main types:
- Focus Keyword: the core keyword chosen for each page.
- Primary Keywords: the set of keywords that will appear in most of the description and within the content.
- Long-tail Keywords: these are the keywords that will only appear within the content of the website.
On-Page SEO Services
This is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic. According to the keyword strategy and whether for Domestic or Local SEO, our experts experts will advise which pages of your website need to be updated. We ensure that the search engines understand the focus keywords for each page.
Not only that, we map out all URLs that need to be updated and/ or added to the strategy, including current and recommended meta titles, meta descriptions, alt tags, and h1 tags. Ideally, each page should contain unique title tags and content. Using title tags correctly can help Google rank your website better. For example, h1 headings define a page’s topic for both users and search engines. If an tag is empty or missing, search engines may rank your page lower than they would otherwise. Meta descriptions can be seen on Google’s SERPs (Search Engine Results Pages). These describe to users what each of your website pages is about. With meta descriptions, it’s important to highlight relevant keywords. Your message should be clear and contain a call to action as well. After we implement on-page SEO, we will analyze keyword performance to determine which pages and keywords will need a boost.
Off-Page SEO Services
This refers to optimization techniques that occur outside of your website and is part of the SEO digital marketing strategy as a whole. In this process, our experts will research keywords that are best suited for your services and produce content with these keywords. This content will have links that direct traffic to your website. This results in higher conversions.
One of the most well-known off-page SEO techniques is building links through brand partnerships. In this process, we identify companion websites that can enhance your campaign.
- Niche-specific blogs and content curators
- Relevant news websites
- Trade publications
- Forums and online communities
- Professional associations
Depending on the requests from certain publishers, we customize links for each client based on their industry. Once these high-quality links have been secured, we ensure that links are indexed and registered by search engines. Additionally, we will monitor the performance of the page in terms of keywords.
Full Technical Audit
Our experts specialists will fix all technical aspects regarding your website to be compliant with all major search engines. Audits are set up via internal programs and by manually navigating through the website. Big Blog Media will list issues that need to be addressed, such as duplicate content, crawl errors, and more.
As part of your Search Engine Optimization package, we ensure that your website is mobile-friendly and accessible on all formats of desktops, laptops, tablets, and smartphones. We improve website loading speed by cleaning up any JavaScript and CSS issues. Additionally, Big Blog Media will discover any potential backlinks that have broken – or links that negatively impact your performance on search engines. These links can be disavowed, or unlinked, from your website.
SEO Reports and Bi-Weekly Consultations
Big Blog Media implements campaigns in a way that is least susceptible to ranking fluctuations. This is because our practices are consistent with the best practices established by Google, Bing, and Yahoo. Our SEO digital marketing agency plans to develop a foundation for Search Engine Optimization so that your brand can generate a consistent and cost-efficient flow of qualified traffic to your website.
We will set up tracking programs on all platforms based on the keywords chosen in the initial strategy. Big Blog Media will generate easy-to-follow reports that will show your growth, keyword rankings, and Google Analytics data over time. More than that, you will meet with your personal SEO team on a bi-weekly basis to ensure that you are updated on the progress of your campaigns.
Your Personalized SEO Consultant & Agency
From selecting the right keywords to rank your business at the top to developing call-to-actions that will convert leads, Big Blog Media works with companies like yours to develop effective SEO strategies. This inclusive approach ensures that you get the best work possible and guarantees that you capture the highest amount of targeted visitors possible. As a premier experts, we strive to give you the personalized attention you need.
